“It’s the only one of its kind in Mountain Home,” says owner Mike Healy of his restaurant, Fattyz Pizza on Main Street. “It’s a new concept here, as we figured out.”
Fattyz has been open since early summer 2012, a takeout and dine-in New York-style pizza place. It also recently added delivery to its services. The list of pizzas is extensive, and every plural on the menu board is spelled with a z, as a nod to the restaurant’s name.
It began in, of all places, the Portland airport. “We saw this dude selling New York-style pizza,” Healy said. “And there were like 20 people waiting in line for this guy. And we thought, ‘Huh, we could open one of those ourselves.’”
And yes, they did investigate Pie Hole in Boise, as well as Guido’s, for inspiration and guidelines. “We had to write a business plan,” Healy said, ” and find out how much money in the area for pizza. You know, how much does Smoky Mountain take, how much to Pizza Hut, how much to Dominos. And then we realized we had a pretty good market here.”
The next item was the pizza. “We use our own recipes for dough and sauce,” Healy said, “and we shopped around for products and toppings.”
Before the restaurant officially opened, Healy and his partner in the business conducted test drives. “My partner, Ryan, who worked at Sunset Sports Bar down the street, would make a pizza every Thursday and took it down to test it on an audience. They really started to look forward to Thursday night pizza down there. So when he perfected it, we opened our own kitchen.”
One of the unique things about Fattyz is the open kitchen. “Instead of people in the back room making the food, you can see what they’re doing,” Healy said. “We also have double-decker ovens with baking stones built in.”
It did take a while for Mountain Home to warm up to the idea. “Only miltary people were familiar with New York-style pizza, with coming in and grabbing a slice,” said Healy. “But after a while everybody caught on.”
Fattyz is a popular lunch spot for high school students. “We also get a good-sized handful on the weekends,” said Healy.